Professional Networking on LinkedIn: Building Bridges to Career Success

As a career coach and someone who deeply values connection and meaning, I’ve seen how transformative networking can be, not just in landing a job but in building relationships that inspire and support us. For many, the idea of reaching out to others feels daunting, maybe even a bit unnatural. I get it; as someone who identifies as an INFP (Introverted, Intuitive, Feeling, and Perceiving) on the MBTI, I’ve often struggled with the idea of "putting myself out there." But I’ve also seen how powerful and fulfilling it can be when approached with authenticity and care.

Why Networking Matters (Now More Than Ever)

The professional world is all about connections, whether we realize it or not. In a time of low unemployment rates and fierce competition, the right connection can be the key that opens doors. And it’s not just about advancing our own careers, networking is an opportunity to exchange ideas, support others, and discover opportunities for growth.

During the pandemic, I experienced this firsthand. People I hadn’t spoken to in years reached out, seeking advice or simply reconnecting. It reminded me that networking doesn’t have to feel transactional. When we approach it with sincerity, it becomes an exchange of stories, guidance, and encouragement. I was so excited to reconnect with so many people that I hadn’t spoken to in a long time, and to be of assistance.

Making LinkedIn Work for You

If networking feels overwhelming, LinkedIn is a fantastic starting point. It’s a space where you can map out connections, learn about companies, and connect with others in a thoughtful, low-pressure way. Here’s how to make the most of it:

1. Map Out Your Network

Think of LinkedIn as a treasure map for your professional journey. Start with these steps:

• Search for Contacts: Look for people with roles or career paths you admire.

• Explore Connections of Connections: If someone in your network knows the person you’d like to reach, don’t hesitate to ask for an introduction. A warm referral often opens doors in ways cold messages can’t.

• Utilize LinkedIn Features: Check if companies use the "Interested in working with us in the future?" feature (in the about section of their LinkedIn page), or if employees engage actively on posts. This is a great way to identify approachable contacts.

Pro Tip:Click in the search bar and press Enter without typing anything. Then click on the People filter, then set your target location, click on Show Results. This will show you everyone in that region on LinkedIn and show you common connections to them. Use this to build a list of people and companies to focus on. PS: Try some of the other filters as well, there are many ways to narrow down your searches.

2. Join Groups to Expand Your Reach

Here’s another pro tip: Joining LinkedIn groups in your field of interest can be a game-changer.

• You can message almost anyone in any of the groups you belong to (limited to 15 messages per month with extended character count), that's still better than the 5 short messages allowed with non-group members.

• Groups are full of professionals who share your interests and career goals, making it easier to start meaningful conversations.

For example, if you’re drawn to sustainability, join groups focused on green building or clean energy. If you’re transitioning careers, find groups for people in your target industry and engage thoughtfully.

3. Use AI to Streamline Networking

As someone who values meaningful communication, I love how tools like ChatGPT can help make networking easier and more thoughtful. Here’s how:

• Draft Personalized Messages: AI can help you write outreach messages that feel professional yet warm. For example:

  • "Hi [Name], I admire your work at [Company] and the path you’ve taken. I’d love to hear your thoughts on [specific topic] and any advice you might have for someone aspiring to enter [industry/field]."

• Create Conversation Starters: Struggling with what to say on someone’s post? AI can suggest thoughtful comments or questions.

• Research Companies, Roles, and People: Use AI to gather insights that make your outreach more intentional and informed.

AI won’t replace the effort, but it can help reduce the friction of getting started.

4. Approach Outreach with Authenticity

One of LinkedIn’s constraints is its messaging limit (5 messages a month at 200 characters for free users), so your messages need to count.

• Be Specific: Instead of “Can we connect?” explain why you’re reaching out and what you hope to learn.

• Do Your Research: If their contact info isn’t listed, look for it under contact info, or on their company site or other platforms.

Here’s an example:“Hi [Name], I admire your work at [Company]. I’m transitioning into [Industry/Role] and would love to hear your insights on [specific topic]. Would you be open to a quick call or sharing any advice?”

5. Be Active and Genuine

• Engage with Employers of Interest: Follow companies, comment on their posts, and show your enthusiasm for their mission and/or your expertise in the subject of the post.

• Share Your Journey: Post updates about your career interests, what excites you about a sector, or what you’re learning. Authenticity resonates.

• Track Your Efforts: Create a networking map to track who you’ve contacted, when to follow up, and outcomes.

Don’t Take It Personally

Not everyone will respond, and that’s okay. Life is demanding, and sometimes even small requests can feel overwhelming. It’s not about you, it’s about where they are in that moment.

When this happens:

1. Send Good Energy: Wish them well and let it go.

2. Stay Open: Remember, every no just means that wasn’t the right path. Others will open up as you keep moving forward.

For the Introverts (Like Me)

Networking can feel exhausting or intimidating, especially for those of us who cherish quiet reflection. But it can also bring incredible rewards, opportunities, connections, and the chance to help others.

Think of it as planting seeds. Some will take root, others won’t, but every effort builds a foundation for something greater and helps us to get out of our comfort zone a little more each time.

A Few Final Tips

• Ask for Advice, Not Jobs: People are more likely to share their experiences and guidance than to offer a role outright

• Be Respectful of Time: Be clear and concise in what you’re asking

• Stay Curious: Networking is about learning as much as it is about connecting

• Nurture Your Network: Set occasional check-ins, celebrate others' wins, and share relevant content - small, consistent gestures build lasting relationships

The Bottom Line

Networking isn’t about being perfect or pushy. It’s about showing up, being genuine, and finding connections that enrich your journey. With tools like LinkedIn, Groups, and even AI, it’s easier than ever to build meaningful relationships.

Take that first step. Reach out. Share your story. The right connections will come, and they might lead you to opportunities you never imagined.

#ProfessionalNetworking #LinkedInTips #CareerDevelopment #NetworkingStrategy #CareerSuccess